Across globally recognised IP including Bluey, BBC Earth, Doctor Who and Top Gear, we produce and publish platform-native content on YouTube, TikTok and other socials, building passionate fan communities. By investing in creators, new IP and original storytelling, we deliver trusted, premium digital experiences designed for repeat engagement and cultural relevance.
For advertising partners, we offer access to our hyper-engaged loyal audiences, award-winning editorial content, and creative ideation that tells meaningful branded stories. Partner with us to connect your brand with fandoms that care, share and come back again and again.
Leverage our brand authority and engaged fan communities through the following ad solutions, to ensure your messaging reaches key audiences, wherever they engage:
DIRECT ADS
Designed to give you scalable reach, direct ads are a great way to get guaranteed visibility across trusted BBC Studios premium content. Includes guaranteed pre-roll, companion ads, display takeover and share of voice opportunities on YouTube, and paid social client collaboration ads delivered via Meta’s Handshake tool.
SPONSORSHIPS
Building brand affinity through association with our premium programming, Sponsorships are ideal for reaching our highly engaged fan communities. Brand messaging includes sponsor credits and optional product placement across YouTube, social and digital platforms.
CUSTOM AD FEATURES
For clients wanting something more bespoke and immersive, Custom Ad Features allow us to tell memorable brand stories through culturally relevant content experiences. Working closely with our creative teams, we’ll use creators, premium IP and digital-first formats to achieve your tailored goals.
As audiences, platforms and revenue models evolve, value is no longer driven by scale alone. Engaged audiences, returning to trusted, multiplatform ecosystems of world-class IP and creators is where we believe we can offer market-leading value for partners. We’ve grouped our audiences around shared interests, behaviours and fandoms, and called them our Affinity Pillars:
